Ever thought about using the power of influencer marketing to expand your brand’s awareness on social media?
If so – you should consider integrating the use of micro-influencers into your marketing budget!
Micro-influencers are currently considered the “rising stars” of influencer marketing, showcasing a strong social media presence on digital platforms such as Instagram, YouTube, TikTok, etc. with a committed audience that often includes between 10,000 and 100,000 individuals!
As such, by incorporating the use of micro-influencers as one of your brand’s advertising strategies, you have the ability to market your brand to a more focused audience through their:
– Creatives (i.e. photos, posts, reels, vlogs, etc.)
– Personal endorsements (i.e. experiences, products, services, etc.)
– Audience interactions (i.e. comments, social media live experiences, reposts, etc.)
Want to learn more about the use of micro-influencers in brands’ advertising campaigns? Engage with us today to discuss how this form of influencer marketing could boost your brand awareness!
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