As you go about developing an effective marketing campaign

As you go about developing an effective marketing campaign for your brand, remember the importance in defining your target audience! By understanding who your ideal customers are, you have the ability to tailor your campaigns to their needs & preferences. Engage...

Maximizing Cash Flow

As a new, small business owner, it’s so important for you to understand the importance of cash flow and to learn which strategies will help you improve it within your business. To assist you in this process, we have created a short – but simple – checklist...

Setting Sales Goals

It’s so important – as you embark on your journey into small business ownership – that you determine your business’ break-even point, along with the number of sales necessary to become a profitable enterprise. This is because, in addition to the tax...

Where do you rank in Google?

Where do you rank in Google? No one said growing your business would be easy, but you’re up for the challenge. You just need a plan. You’ve got the right team, the right product or service. Now, it’s just a matter of getting your brand/service/product out there in...

Defining Your Market

Now – as you begin your new business, it’s crucial that you determine both who your target audience is, along with your market niche. To help you make these determinations, we have created a quick reflection guide with questions on your ideal customer base,...