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As you go about developing an effective marketing campaign

As you go about developing an effective marketing campaign for your brand, remember the importance in defining your target audience! By understanding who your ideal customers are, you have the ability to tailor your campaigns to their needs & preferences. Engage with...

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Having an integrated marketing plan is essential for companies

Did you know that an integrated marketing plan is a strategy that aligns all of a company’s marketing efforts towards a common goal. It involves coordinating all of the various marketing channels and tactics a company uses to reach its target audience, including: -...

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Ways by which you can promote your business on LinkedIn

Did you know that there are a few ways by which you can promote your business on LinkedIn? Several of these ways include but are not limited to: - Creating a company page By creating a company page, you will have the ability to share updates about your business,...

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